For years, Willemien worked in the corporate world. But right before Corona, she came up with a cool idea.

She wanted to support parents who want to experience more nature with their children.
Because more and more children are growing up in the city, and screen time is a big challenge. Naming cartoon characters is now easier than the tree on the street corner. While research proves: Children who experience more nature feel better.

Her idea evoked so much enthusiasm that she decided to quit her job and start Spriet. Last year she was on Dragons' Den and raised an investment.
With her team she already sent thousands of Spriet boxes and every month they make more children and parents happy.

Willemien takes you through the birth of her beautiful company and how she shaped it in the first years. An adventure full of challenges, of course. But she keeps stress out of it. Why she finds that so important? She shares that too!

This 67th podcast on conscious entrepreneurship and growth lets you experience what entrepreneurship is like with a purpose .

If you want to know more check out Willemien's website: https://hispriet.com/.